PRIVACY POLICY

Updated: September 30, 2026

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Mercantile & Co. is operated by The Mercantile Antiques & Boutiques LLC (“Mercantile & Co.,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting the personal information you provide to us.

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This Privacy Policy explains what information we collect through our website, how we use it, and the choices available to you.

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Information We Collect​

Newsletter and Text Message Sign-Ups

When you voluntarily sign up to receive emails or text messages from Mercantile & Co., we may collect information such as:

• First name

• Last name

• Email address

• Phone number

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We collect this information only when you voluntarily provide it to us, such as by completing a newsletter, text message sign-up form. or contact form.

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We use this information to send you Mercantile & Co. news, store updates, event announcements, promotions, and other marketing communications that you have elected to receive.

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We do not sell, rent, or trade your personal information. We do not use information collected through our marketing sign-up forms for purposes unrelated to Mercantile & Co. communications and marketing.

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You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in our marketing emails.

You may opt out of marketing text messages at any time by replying STOP to a text message from us.

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Vendor and Back Office Information

Certain portions of our website are used internally by authorized Mercantile & Co. personnel for business and vendor administration.

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Authorized team members may enter or manage information related to our vendors and their agreements with Mercantile & Co., including contact information and lease-related or account information necessary to administer the vendor relationship.

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Information maintained through our internal back office is used only for legitimate business purposes, including administering vendor agreements, managing vendor accounts, communicating with vendors, and operating Mercantile & Co.

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Access to this information is limited to authorized personnel and service providers who require access in order to perform their responsibilities.

We do not sell, rent, or trade vendor information.

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Website Hosting and Automatically Collected Information

Our website is hosted on the Wix.com platform. Wix provides the online platform and related technology that allow us to operate our website.

Like most website platforms, Wix may automatically process certain technical information when you visit our website, such as your Internet

​Protocol (IP) address, browser or device information, and information necessary for the security, operation, and performance of the website.

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This technical information is processed through Wix and its systems and is separate from the personal information you voluntarily provide to Mercantile & Co. through newsletter, text message, or other forms.

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Cookies

Our website uses cookies and similar technologies as part of the Wix platform. Some cookies are necessary for basic website functions, security, reliability, and operation.

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Depending on the features and integrations enabled on our website, additional cookies may also be used for functionality or website analytics.

We do not use cookies to sell your personal information.

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You can control cookies through your browser settings and, when available on our website, through the cookie preferences provided on the site.

 

How We Store and Protect Information​

Information submitted through our website may be stored through Wix.com’s data storage systems, databases, applications, and related services.

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We take reasonable steps to limit access to personal information to individuals who need it for legitimate business purposes. However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.

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Sharing of Information

We do not sell, rent, or trade your personal information.

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Information may be processed or made available to service providers that assist us in operating our website and communications, such as Wix and services used to deliver emails or text messages. These providers may process information only as necessary to provide their services.

We may also disclose information when reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; protect our rights or property; or prevent fraud, misuse, or security threats.

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Your Choices and Requests

You may request that we access, correct, update, or delete personal information that we maintain about you, subject to any information we are required or permitted to retain for legitimate business or legal purposes.

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You may also withdraw your consent to receive marketing communications at any time.

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To make a privacy-related request, contact us at:

Email: tal.info@mercantileandco.com
Mail: Mercantile & Co., 1802 Thomasville Rd, Tallahassee, FL 32303

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology, or applicable requirements.

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When changes are made, we will update the “Updated” date at the top of this page. Material changes may also be communicated through the website when appropriate.

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Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Mercantile & Co.

The Mercantile Antiques & Boutiques LLC
1802 Thomasville Rd
Tallahassee, FL 32303
tal.info@mercantileandco.com